Herschend Family Entertainment and The Harlem Globetrotters

When entertainment conglomerate, Herschend Family Entertainment, purchased The Harlem Globetrotters, they moved the team’s headquarters to the Atlanta area alongside their own. Building out new offices, Malone was hired to create signage and displays in the HFE lobby area highlighting all of their businesses and properties, as well as thoroughly branding the new Globetrotters offices. Utilizing reclaimed basketball flooring and bleachers, we created a giant custom conference table and the backdrop for a unique display case featuring precious items from Globetrotters history. Window clings, timeline graphics, large photo murals, tour maps, game ball display walls and a Hall of Fame walk are all interwoven among the cubicles and offices creating a space that is uniquely theirs.


Of course, no Globetrotters display would be complete without their theme, “Sweet Georgia Brown,” available at the push of a button.

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