Branded Environments

Designing to the Story, not to Internal Capabilities

I once asked a client why they chose not to pursue a design-build process for a large permanent exhibit project.  The key reason he gave me was that he believes a design-build firm has an inherent incentive to design to the firm’s internal capabilities rather than letting the owner’s unique stories and visitor experience objectives […]

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Collegiate Sports – Leveraging Environmental Branding

Companies such as Coca Cola consider environmental branding, extending the experience of a brand to the design of interior or exterior physical settings, to be a critical element in the overall branding of a company. An interesting question that was posed to me recently was “are there industries overall that seem to grasp the importance […]

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U.S. Fish & Wildlife Wilderness Trailer

This custom exhibit trailer features a bright exterior graphic wrap with fun and informative hands-on exhibits highlighting the beauty and diversity of the National Wildlife Refuges of New Mexico. Inside, an LED light show highlights where animals migrate through the state’s refuges.  Interactive quizzes help visitors match endangered animals with the habitats they need to […]

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Are You Capitalizing On Your Facilities’ Brand Value?

Some of the world’s strongest brands understand that corporate facilities can play a critical role in brand development.  These brand-centric companies understand that facilities are not just a place to work or for customers to visit, but a place for extending their brand image and strengthening relationships between employees, customers, and the company.  For example, […]

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Ameris Bank

Malone was contracted to work with the owner and architect to design a branch template for their expansion.  Malone was then contracted to fabricate the millwork and branded elements for the Ameris Bank in Cordele, GA as well as other branches.  The scope of work included glass and cherry divider walls, teller desk, check desk, […]

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American Red Cross: The Changing Face of Help

With over 125 years of reaching out to help others in need, the American Red Cross now looks to reach out to a new generation of potential volunteers and donors. Utilizing the impressive collection of images, artwork, artifacts, and personal stories collected over the years, this nationally traveling exhibit not only displays the past and […]

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Whirlpool Showroom

Malone designed and fabricated cabinets, casework, trim, and specialty finishes for Whirlpool’s Insperience Studio in Atlanta, a unique sales and brand building retail environment.  The studio was a live hands-on environment where consumers could experience Whirlpool Corporation’s portfolio of brands before making a commitment to purchase.

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IMG Worldwide

Malone has completed two branded environment projects for IMG Worldwide and its subsidiaries. Most recently, we teamed up with Perkins and Will Associates to produce a number of displays and signature elements for the IMG Atlanta office. These included both changeable and permanent displays using sustainable materials. One of the key materials used was an […]

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Greenbrier Valley Visitor Center

Malone Design/Fabrication is pleased to have designed and fabricated the new displays, casework and interiors for The Greenbrier Valley Visitor’s Center in this beautiful renowned tourist area. This regional visitors center, operated by the Greenbrier County Convention and Visitors Bureau, has travel information on not only Greenbrier County, but Pocahontas, Monroe, and Summers counties as […]

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Georgia Tech Zelnak Basketball Center

Malone designed, fabricated and installed all graphics, exhibit components and highend millwork for this state of-the-art basketball practice facility. Graphic displays honor Georgia Tech basketball greats and chronicle the school’s hoops achievements.  There are also video screens, display cases, high impact wall murals for the practice and training areas, and a signature basketball ceiling feature. […]

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Auburn University, Jonathan B. Lovelace Hall of Honor

The Jonathan B. Lovelace Hall of Honor is a high-end, interactive sports exhibit/museum located in the Auburn Arena at Auburn University.  The Hall of Honor showcases the greatest and most memorable moments of Auburn Athletics, and those who contributed to those moments.  Malone was selected to fabricate the exhibit which features high-pressure laminate graphics, graphic […]

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University of Georgia Athletic Association, Stegman Coliseum Practice Facility

The exhibit highlights the Men’s and Women’s Basketball programs and the Women’s Gymnastic program throughout their practice facility.  The main goal of this project was to tell the history behind these athletic programs and to use the branded environment as a recruiting tool.  All the graphic panels were designed to be interchangeable so updates could […]

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United States Fish and Wildlife Service – Region 3 Headquarters

Malone was asked to design and produce themed elements for the new regional headquarters of the U.S. Fish and Wildlife Service located in Minneapolis, MN. These elements were to tell the agency’s story and help visitors and staff better understand how each division works toward a common goal. A key component of the design included custom […]

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Butler Toyota

For the Butler Toyota dealership remodel in Macon, Georgia, Malone produced millwork for the complete showroom and other public areas including their conference room and retail space. The project included a graphic mural featuring Toyota SUV’s, custom quartered maple wall panels, and custom built retail fixtures.

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Cornerstone Bank

We have collaborated with Cornerstone Bank on the creation of the branded interiors for three branches.  The bank views every customer visit as a marketing opportunity.  It is important that their brand identity is clearly reflected in millwork, graphics, and audio-visual components in each branch.  The signature Cornerstone ‘C’ is incorporated into customer service stations, […]

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Woodruff Arts Center

The Woodruff Arts Center located in the heart of Midtown Atlanta offers the city a variety of performing and visual arts.  Malone worked with the Woodruff Arts Center to design a branded environment in the interior lobby.  The space features graphic images featuring different areas of performing arts.

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Sovereign, The Sales Gallery

Entering the real estate sales gallery for this new high-end high-rise building in the affluent Buckhead area of Atlanta evokes the feeling of living above the clouds. A one-of-a-kind backlit wall of clouds and projected video winds through the gallery, leading potential buyers through a series of interior design vignettes, smart glass enclosed meeting room, […]

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Trinity School

This hallway and donor panel system at Trinity School reflects a brand image that is truly unique, thereby differentiating the school from other private schools in the area. The project began as an effort to show the history of the school using artifacts in display cases, but evolved into something much more meaningful. The environment […]

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